How well is your accommodation doing online?

Want to know what you are doing well, and more importantly, where you need to focus your efforts to optimise online sales and bookings? Then look no further; the digital HealthCheck is the place to start.

It's a free 360° analysis of the complete online accommodation buying cycle from discovery through planning and booking, plus seeing how well you are doing in the 'social' area (experiencing and sharing). Ready to begin?

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Are you on top of your online marketing?

Website

Your website is your most important online asset. It must follow industry best practices for content, images, functionality, and ease of navigation. It also needs to load quickly, look attractive, and outrank your competition in Search Engine Optimisation.

Booking Engine

Allowing travelers to check availability and make instant bookings across platforms is a must-have feature. You also need to be able to easily create and manage specials and promotions to fill those slow periods.

Mobile

Travel booking is going mobile. 83% of travelers do their research on a mobile device before finalizing their travel plans. If your website and booking engine are not already mobile enabled, you will soon fall behind.

Distribution

Successful hotels know how to optimise both revenue and profitability by increasing their online efforts to secure direct bookings with sales made via third parties like OTAs, GDS, affiliates and travel agents. You need the tools to do this.

Online Marketing

Travellers want to connect in their preferred way, which might be on TripAdvisor, Facebook, Google My Business, or YouTube. And don't forget Search Engine Marketing and other online marketing methods.

How it works

So how exactly do we assess your accommodation's online competitiveness? Based on our experience and expertise working with thousands of accommodation providers around the world, we complete the following steps to check your hotel's performance:

Research

The HealthCheck is built from quantitative measurements of up to 55 points factoring into the accommodation buying cycle.

Scoring

Each point is individually weighted based on our experience of its impact, and the data is mapped back to the size of accommodation, level of competition, and other factors.

Report

Once the 55 points are applied to your accommodation, an easy-to-understand PDF report is generated and sent to you.

Recommendations

Now that you know where you stand, we also give you advice and guidelines on how to improve your online presence to be more competitive in the marketplace.

Hotel websites are the major source of bookings for hotels in the US
- TravelClick

2 in 3 travellers book hotels online, 2x the offline booking rate
- Google Think Insights

55% of time spent with e-retail on mobile devices
- comScore

93% of travelers say booking decisions are influenced by reviews
- TripAdvisor

Placement on OTAs increase bookings on other channels by 20%
- Cornell University

Request HealthCheck

Request a free HealthCheck below. Our team will contact you as soon as possible with a personalised HealthCheck for your accommodation!